We have over 3,000 consumer micro-selects, otherwise known as propensities. We sell a ton of propensities with amazing results!
How are Propensities compiled? These selects are created with a
sophisticated model using industry-specific, syndicated data from
leading providers including actual purchase information from companies
like American Express. Our clients have
been getting 20% an over better response adding Propensities to a list order.
Here are some of our most popular propensities.
Aside from these, a premium select that is extremely popular is our ESI (Economic Stability Indicator) which is similar to a modeled credit score. My clients have had great success with it.